Abstract: On the basis of clarifying the connotation of labor education for college students, the era value of labor education for college students is embodied in three aspects: 1) the requirements of the great rejuvenation of the Chinese nation, 2) the inevitable requirements of the implementation of the fundamental task of moral education and young people cultivation, and 3) the internal requirements of college students' growth and success. With respect to the current situation, there are four prominent problems in the labor education of college students, namely, the weakening of self labor education with students as the main body, the absence of family-based labor education, the dislocation of school-led labor education, and the virtualized labor education with society as the platform. These problems will impede the realization of the era value of labor education of college students. Therefore, we should strengthen the education of college students' labor concept in the new era focusing on moral education and young people cultivation, innovate the contents and methods of labor education for college students to improve the effectiveness as the goal and broaden the channels of labor education to build a collaborative mechanism of labor education for college students in the new era.

Key words: college student, labor education, implementation path