关键词: 语言景观, 照壁题字, 语言使用, 社会语言学

Abstract: Language landscape is a research field of sociolinguistics that focuses on the use of language in the public domain. As a form of language landscape, the inscription on zhaobi, the screen wall right inside the family house gate, has the dual nature of being both private and public. It is a phenomenon of transitional language use: from the family to the public. Taking zhaobi inscriptions in different regions of Yunnan as a corpus, this paper further investigates the distribution of zhaobi inscriptions in Yunnan, analyzes the language features of the inscriptions and their social and cultural connotations, explores the traits and rules of language use according to the inscriptions in different regions, and proposes some relevant suggestions for the language landscape planning in Yunnan.

Key words: language landscape, zhaobi inscription, language use, sociolinguistics