关键词: 中华文化, 影响力, 路径

Abstract: Under the “One Belt One Road” proposal, increasingly enhancing influence of the Chinese culture is of great significance as it can help strengthen cultural exchange and overcome cultural barriers. As a part of the “going out” program, the Chinese-invested multi-national enterprises begin promoting imbedding, integration and development of sport culture, food culture and we-medium culture upon their landing in the countries and regions along the Road and the Belt. This helps showing your friendly image, improving your soft cultural strength, consolidating the mutual-trust basis and boosting community construction. Imbedding of sport events provides organizational basis for cultural and international exchange, that of food culture with the principle of “food as the people’s cardinal need” strengthens the basis for communication, while that of we media shortens the psychological distance between the people by means of information technology. Practice tells us that the path should be further optimized if the width and depth of involvement of Chinese enterprises in cultural exchange with the outside world are to be expanded to enhance influence of the Chinese culture. Furthermore, by making sport culture imbedding better organized, food culture imbedding more experience-friendly and we-medium imbedding more diversified, exchange of the Chinese culture with the outside world can be further improved to boost construction of the “One Belt One Road” program to provide better services to the construction of the community of common destiny for all mankind.

Key words: Chinese culture, influence, path