楚雄师范学院学报 ›› 2024, Vol. 39 ›› Issue (4): 120-125.

• 食学研究 • 上一篇    下一篇

宋韵美食的文化传承与转化利用

蒋云涛   

  1. 浙江旅游职业学院 厨艺学院,浙江 杭州 310000
  • 收稿日期:2024-04-02 出版日期:2024-07-20 发布日期:2024-08-15
  • 作者简介:蒋云涛(1989–),男,博士,浙江旅游职业学院厨艺学院教师,研究方向为饮食文化。
  • 基金资助:
    浙江旅游职业学院校级课题(2023XJYB06); 宋韵文化传承研究中心项目

Inheritance, Transformation and Utilization of the Culture of Song-style Food

JIANG Yuntao   

  1. School of Culinary Arts, Tourism College of Zhejiang, Hangzhou, Zhejiang Province 310000
  • Received:2024-04-02 Online:2024-07-20 Published:2024-08-15

摘要: 丰富和发展宋韵文化内涵,对努力打造宋代“美食+”特色的文创IP体系工作具有重要作用,对宋韵美食文化传承与转化利用:一要挖掘宋韵美食品牌的文化底蕴,提升传统食品品牌自信;二要复原一批具有宋韵渊源的餐饮茶酒老字号,彰显宋代美食文化地标独特魅力;三要恢复宋代临安的“国宾馆”——班荆馆;四要打造杭州湖墅运河边的“北关夜市”商业街(宋韵美食街),做好夜游经济;五要有机更新杭帮菜博物馆展陈内容,彰显“宋韵美食”文化;六要创建宋代美食文化研究基地等平台,助推多层次的宋韵美食研发梯队,探索“标准化+”宋韵食品加工制作工程,助力宋韵美食品牌建设;七要打造“宋韵美食家苏东坡”的特色IP,开展系统性的宋韵美食文化传播。

关键词: 宋韵美食, 文化传承, 转化利用

Abstract: Enriching and developing culture related to the South Song Dynasty (1127-1279) can be of great importance for inheriting and building the cultural essence of the Song-style food and creating the intellectual property system characterized with Song food+. The following measures and suggestions are hereby made for inheriting, transforming and utilizing Song-style food: 1) exploring the cultural content of Song-style food to enhance confidence in traditional food brands; 2) restoring a number of brand-name restaurants, wine shops and tea houses with Song origin to demonstrate the unique charm of Song culture and Song food; 3) restoring Banjing Mansion in Linan, the State Guesthouse of the South Song Dynasty; 4) building a commercial street - the Beiguan Night Fair - near the lakeside villas along the Grand Canal to boost nighttime tourism; 5) upgrading the exhibits in the Hangzhou Culinary Museum to display the culture of Song-style food; 6) creating research bases and other platforms for Song-style food to cultivate multiple-dimensional researchers, and exploring “standardized+” Song-style food processing procedures to boost brand construction of Song-style food; and 7) building the signature intellectual property of Su Dongpu (1037-1101) as a great Song food connoisseur.

Key words: Song style, Song banquet, food arts

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