关键词: 数智时代, 网络意识形态, 习近平文化思想, 治理

Abstract: Thanks to the fourth science and technology revolution, the transition of technology and intelligence under the perspective of technology has opened up an era of digital intelligence for the development of human society based on the all-media platform and position of cyberspace which has gradually become the main social communication platform for individuals and groups alike outside the real field. In view of this, the empowerment of digital intelligence elements in cyberspace increasingly intensifies the challenges from ideological fields, such as cultural antagonism and nihilism, the infiltration of values and the leadership of mainstream ideology. Facing the overall and fundamental shifts in the field of ideology, we should, first of all, deeply understand and grasp opportunities and challenges regarding the cyberspace ideology. Meanwhile, we should, departing from the characteristics of the intellectual era and the new era of socialism with Chinese characteristics, Xi Jinping Thought on Culture in particular, turn the passive into the active to firmly grasp the ideological leadership, fully consolidate the cultural subjectivity, effectively prevent and resolve the cyberspace ideology challenges, and innovate the cyberspace ideology governance path.

Key words: era of digital intelligence, Internet ideology, Xi Jinping Thought on Culture, governance