彝族“三笙”形象在文创产品设计中的应用策略

楚雄师范学院学报 ›› 2021, Vol. 36 ›› Issue (4): 150-155.

彝族“三笙”形象在文创产品设计中的应用策略

王建才¹, 张睿芳²

1.楚雄师范学院美术与艺术设计学院,云南楚雄 675000;
2.昆明理工大学艺术与传媒学院,云南昆明 650093

收稿日期:2021-04-14 出版日期:2021-07-20 发布日期:2021-07-23
作者简介:王建才（1979–）,男,楚雄师范学院美术与艺术设计学院教授,研究方向为民族民间艺术、工艺美术。

Application Strategies for Cultural Product Design Related to the Sansheng-dance Images of the Yi People

WANG Jiancai¹, ZHANG Ruifang²

1. School of Art & Design, Chuxiong Normal University, Chuxiong, Yunnan Province 675000;
2. Faculty of Art and Communications, Kunming University of Science and Technology, Kunming, Yunnan Province 650093

Received:2021-04-14 Online:2021-07-20 Published:2021-07-23

摘要/Abstract

摘要： 彝族“三笙”作为非物质文化遗产,具有独特的民族性、地域性和文化性,其视觉形象不仅蕴含着丰富的文化内涵,并且拥有诸多设计元素。例如服饰文化元素、色彩元素、图案元素、动态动作元素等,深入挖掘其内在元素能够为“三笙”系列文创产品的设计提供宝贵素材。本文从分析彝族“三笙”的艺术价值与设计价值,在文创产品设计中的元素转化方式以及“三笙”视觉形象在文创产品设计的应用策略三个方面进行分析,希望能进一步提升彝族“三笙”形象文创产品的设计价值。

关键词: 彝族"三笙", 设计元素, "三笙"形象, 文创产品

Abstract: As an item of intangible cultural heritage, the sansheng dances have unique ethnic, regional and cultural characteristics. In addition to rich cultural content, their visual images contain a variety of design elements, including costume elements, color elements, pattern elements and animation elements. To explore deep into these inherent elements can provide rich reference materials to design of related cultural products. This paper presents an analysis of the sansheng dances in three aspects - artistic and design value, element transformation method in cultural product design, and application strategies of the visual images in cultural product design - to help enhance the design value of the sansheng-dance images of the Yi people in design of cultural products.

Key words: the sansheng dance of the Yi people, design element, sansheng-dance image, cultural product

中图分类号:

K281.7

王建才, 张睿芳. 彝族“三笙”形象在文创产品设计中的应用策略[J]. 楚雄师范学院学报, 2021, 36(4): 150-155.

WANG Jiancai, ZHANG Ruifang. Application Strategies for Cultural Product Design Related to the Sansheng-dance Images of the Yi People[J]. Journal of Chuxiong Normal University, 2021, 36(4): 150-155.