Abstract: “Industry of the culture of The Classic of Mountain and Sea” as a concept was first used by scholars around the year 2000, but its industrialization wave in diversity did not surge until 2010 when books, TV programs, movies and video games based on the classic increased sharply in quantity compared with those in the first decade of the 21st century. Rich in characters, deity or demon, but poor in narration makes it a favorite source for commercializable products. Among the aforementioned industries, hard publication plays a fundamental function in both characterization and narration. Popularity of The Classic of Mountain and Sea is currently a prominent cultural phenomenon, but many problems regarding its industrialization are equally prominent that deserve closer attention from the publishers, producers and developers.

Key words: The Classic of Mountain and Sea, culture industry, interaction among industries