Abstract: Along with the deepening of the focus on social experience among the youth of Generation Z, “consumer partners,” as a new type of social model that is detached from the traditional regionalization and complete humanization, is giving the youth group precise companionship in an efficient, convenient and self-satisfying way. The real picture of Generation Z youth “consumption partners” shows the consumption characteristics in terms of time and space change, mutual interests, emotional switching and general use of tools, which are different from those of the traditional interest groups. Driven by the combined forces of diversified fields, resonating identities, consistent hierarchies, and intersecting purposes, the young generation's popularity has been raised. An objective study of the current social types represented by “consumer hitchhikers” affirms that they provide positive externalities such as mutual companionship, break down social barriers, meet emotional needs, and enhance the consumption experience for the youth of Generation Z. Its development, though, should be viewed dialectically.

Key words: generation Z, consumer hitchhiker, social experience, group landscape