楚雄师范学院学报 ›› 2026, Vol. 41 ›› Issue (2): 80-87.

• 思想政治教育研究 • 上一篇    下一篇

网上思想道德教育分众化、精准化机制:理据、要旨与路向

杨先梅   

  1. 青岛农业大学 马克思主义学院,山东 青岛 266109
  • 收稿日期:2025-10-10 出版日期:2026-03-20 发布日期:2026-04-29
  • 作者简介:杨先梅(1981–),女,青岛农业大学马克思主义学院讲师,研究方向为思想政治教育。
  • 基金资助:
    山东省本科教学改革研究项目“涉农高校思政课‘六类五步四化三评'专业定制教学模式研究与实践”(M2024129)

The Targeted and Precise Mechanism for Online Ideological and Moral Education: Rationale, Principles and Pathways

Yang Xianmei   

  1. College of Marxism, Qingdao Agricultural University, Qingdao, Shandong Province 266109, China
  • Received:2025-10-10 Online:2026-03-20 Published:2026-04-29

摘要: 形成网上思想道德教育分众化、精准化实施机制源于对网络空间思想道德领域突出问题典型症候的系统洞察,对传统范式实施效果的深度反思和对数智技术赋能分众施教潜能的科学认知。这一实施机制要以教育对象的合理分众为基本前提、以教育目标的分层设定为行动导向、以教育内容的精准供给为核心支撑、以教育方法的依群定制为关键抓手、以教育效果的分类评估为重要环节。该实施机制的形成与落地,需要从强化科学理念引导机制、完善多元主体参与机制、实施数智技术赋能机制、健全效能提升保障机制等维度探索实践路向,从而为中国式现代化的长足发展筑牢思想道德根基。

关键词: 网上思想道德教育, 分众化, 精准化, 实施机制

Abstract: The establishment of a targeted and precise implementation mechanism for online ideological and moral education originates from a systematic insight into the prominent issues and typical symptoms in the realm of ideological and moral education in cyberspace, a deep reflection on the effectiveness of traditional paradigms, and a scientific understanding of the potential of digital and intelligent technologies to enable differentiated teaching. This implementation mechanism must take the rational categorization of educational subjects as its basic premise, the hierarchical setting of educational goals as its action guide, the precise delivery of educational content as its core support, the customization of educational methods based on different groups as its key leverage, and the classified assessment of educational outcomes as its crucial component. The formation and implementation of this mechanism require exploring practical pathways in several dimensions, including strengthening the guidance of scientific concepts, improving the participation mechanism of multiple stakeholders, implementing digital and intelligent technology empowerment mechanisms, and enhancing the safeguarding mechanisms for efficacy improvement. This will help solidify the ideological and moral foundation for the sustained development of Chinese modernization.

Key words: online ideological and moral education, targeted education, precise education, implementation mechanism

中图分类号: