Abstract: China’s anti-poverty cause has attracted wide attention and high praise in the world. The Chinese anti-poverty approach has also been affirmed by international organizations and domestic academic circles, but the stubborn disease of poverty has not been cured. As the work progresses, the emergence of new opportunities and new challenges requires strategic innovation of ideas and models. At the same time, the inheritance and protection of Chinese intangible cultural heritage has been vigorously carried out and an organic integration with the anti-poverty cause has been achieved. In the stage of precise poverty alleviation, the emergence of the project Intangible Cultural Heritage Anti-Poverty not only enables China to successfully transform and innovatively develop the intangible cultural heritage of the poverty-stricken areas, but has also opened up a new path for the Chinese anti-poverty cause. Through the analysis of the typical “Intangible Cultural Heritage Anti-Poverty” projects, this paper explores the main mode and path of this great cause.

Key words: intangible cultural heritage, anti-poverty cause, project model, local empowerment, public participation, human capital