Abstract: The affinity of ideological and political education is a power system produced by the interaction of various elements in the process of ideological and political education. The source of this “power” lies in the penetrating power of ideological and political education discourse, the conquering power of the personality of ideological and political educators and the enlightening power of the rationality of ideological and political education. Based on this, to improve the affinity of ideological and political education, we must focus on innovating the expression of words, showing the affinity of ideological and political education, reshaping the image of the main body of education, improving the identity of ideological and political education, optimizing the supply of content, and strengthening the sense of acquisition of ideological and political education.

Key words: ideological and political education, affinity, promotion