Abstract: To the construction of a modern socialist country strong in culture and spiritual momentum strengthening for the great rejuvenation of the Chinese nation, construction of the new-era family customs, or family styles, is of great significance. Carrying the cultural gene of the Chinese nation, harboring our national quality and spirit, and containing characteristics highly in affinity with family customs of the new era, traditional family customs conform with the basic requirements of the socialist core values. To strengthen construction of family customs in the new era, it is necessary that the traditional fine family customs of China be explored and inherited, so as to use them to construct family customs in the new era to make sure that the core socialist values take roots in millions of families which, in return, will hold up the fine family customs of the whole society. Construction of the family customs in the new era should be led by the Party and the government and be participated in by a multiple social subjects motivated. Its success relies on the joint efforts of the family, the school and the society.

Key words: new era, family customs construction, fine traditional family customs