Abstract: The advancement of information technology and new media has been reshaping individual lifestyles. While doing so, it places pressures and encroachment on the sports life of college students by consuming their time. Therefore, it is necessary to reflect on the influence path of self-construction of college students’ sports lives in the new social ecological environment, and thereby enhance their participation in and promotion of sports activities. In this study, 497 valid questionnaires were obtained through a survey of 600 college students in 12 universities in 6 cities, and the reliability and validity test proved that the questionnaires had a good reliability level. The results of the path analysis revealed the following findings: New media communication significantly and positively influenced the self-construction of sports life (beta=0.365, p<0.001). Campus sports culture had a significant positive impact on the self-construction of sports life (beta=0.436, p<0.001). Peer influence also had a significant positive impact on the self-construction of sports life (beta=0.307, p<0.001). Sports events significantly and positively influenced the self-construction of sports life (beta=0.282, p<0.001). The model fit in dices were as follows: 1) CMIN/DF=1.478, which is less than 3, indicating a good fit; 2) The values for GFI (Goodness of Fit Index) = 0.917, NFI (Normed Fit Index) = 0.920, TLI (Tucker-Lew is Index) = 0.954, and CFI (Comparative Fit Index) = 0.960 were all greater than at the 0.9, indicating a satisfactory fit; and 3) The RMSEA (Root Mean Square Error of Approximation) value was 0.041, which is less than 0.05, indicating a good fit of the model. Subsequently, four suggestions are made for college students to enhance their self-construction of sports life, aiming to assist them in effectively increasing their participation in sports activities and developing a well-planned sports life style.

Key words: self-construction approach, peer influence, new medium, sport culture