Abstract: Digital transformation of higher education evaluation is an important trend of higher education evaluation reform in the new era. In light of its aims to promote the deep integration of digital technology and higher education evaluation, upgrade comprehensive man-machine coordination, break through the limitation of time and space of traditional education evaluation, and create a new form and model of education evaluation, it is the natural choice of higher education evaluation under the digital background. In view of this, it should be guided by four logics: 1) people-orientation is its ideological logic, which lays the concept foundation; 2) innovative value content is its professional logic, which provides it with standard choice; 3) data factor driving is its technical logic, which provides strong support; and 4) multi-subject participation is its system logic, which provides a solid guarantee. However, in the era of rapid technological advancement, digital transformation of higher education evaluation also encounters challenges in its ideological basis, professional standards, technical support and institutional guarantee. Therefore, it is necessary to adhere to human-machine integration by changing ideological concepts, train data personnel by enriching evaluation content, strengthen technical review to avoid data security risks, and enhance multi-subject digital literacy to achieve evaluation interconnection so as to ensure the smooth transformation of higher education evaluation.

Key words: higher education evaluation, digital transformation, ideological value logic, professional logic, technical logic, institutional logic