Abstract: New media, represented by the Internet, are gradually becoming the information hub and public opinion magnifier, exposing universities to impact of multiple thoughts, which are more difficult for the educators to “guard against” when theory still fails to conform completely with reality. Aiming at changing traditional ideas and innovating discourse system, universities should take the following revolutionary measures: making university courses more inspiring and attractive by enriching teaching content; constructing multi-dimensional education pattern by employing more education vehicles; and consolidating the guarding line by improving the protective mechanism, etc. Only in this way can university educators hold firm the discourse power and the ideological initiative by taking the ideology high ground.

Key words: new medium, university, mainstream ideology education difficulty, innovation